Brand Storytelling: Building Relationships with Consumers
Write the Narrative
A course by LaValentina , Design Studio and Consultancy
About the video: Write the Narrative
Overview
“Now, I'll show you how to weave the threads of your brand's story, drawing from research, character, and context.”
In this video lesson LaValentina addresses the topic: Write the Narrative, which is part of the Domestika online course: Brand Storytelling: Building Relationships with Consumers. Learn to tell stories that bring brands to life and help them connect with their audience through compelling characters.
Partial transcription of the video
“write the narrative The time has come for us to convert all that we imagine and investigate And all the decisions we make and land them in a story. It turns out that history is respected It has a beginning, a turning point, and an end. So get to work! Everyone here is going to write a great story. At this moment you are going to thank me for that blog that you wrote from the beginning, because it will be the moment where you will return and say: "Ok, what do I have and with what will I build this story for my brand?" There are endless ways to write a narrative. A story, a prophecy, a song, ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Storytelling: Building Relationships with Consumers
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Category
Marketing & Business -
Areas
Branding & Identity, Character Design, Marketing, Storytelling
LaValentina
A course by LaValentina
Valentina Giraldo is a designer, artist, entrepreneur, and, since 2015, also the founder of design studio LaValentina. Since launching her business, she's created more than 180 brands across ten countries and collaborated with over 500 companies in varying capacities.
She currently leads a team of 43 people who work to bring expert design to as many companies as possible and change the face of creativity. She considers herself an idea hunter as well as a talent incubator and hopes to one day see Colombia as the global reference for design and creativity thanks to her efforts and those of others like her.
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- 991 students
- 12 lessons (1h 19m)
- 13 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
