Brand Storytelling: Building Relationships with Consumers
From the Idea to the Brief
A course by LaValentina , Design Studio and Consultancy
About the video: From the Idea to the Brief
Overview
“Brand ideas come from everyday life and curiosity. Next, I am going to tell you how to guide a brand from an idea to create a brief. ”
In this video lesson LaValentina addresses the topic: From the Idea to the Brief, which is part of the Domestika online course: Brand Storytelling: Building Relationships with Consumers. Learn to tell stories that bring brands to life and help them connect with their audience through compelling characters.
Partial transcription of the video
“From the idea to the brief An idea is a mental image that is created from the observation of what is around us, even of memories or the simplest things. I think sometimes we get too complicated and we think that great ideas they come from places we cannot access or reach. It turns out that brand ideas come from everyday life, they come from the things we already know and from curiosity, above all, of the things we began to investigate. Everyday brand ideas are ideas that come out of the everyday and for now they are just ideas, they are not going to give us an absolutely clear answer of wha...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Storytelling: Building Relationships with Consumers
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Category
Marketing & Business -
Areas
Branding & Identity, Character Design, Marketing, Storytelling
LaValentina
A course by LaValentina
Valentina Giraldo is a designer, artist, entrepreneur, and, since 2015, also the founder of design studio LaValentina. Since launching her business, she's created more than 180 brands across ten countries and collaborated with over 500 companies in varying capacities.
She currently leads a team of 43 people who work to bring expert design to as many companies as possible and change the face of creativity. She considers herself an idea hunter as well as a talent incubator and hopes to one day see Colombia as the global reference for design and creativity thanks to her efforts and those of others like her.
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- 991 students
- 12 lessons (1h 19m)
- 13 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
