Disruptive Communication for Brands

Overview

“This is the time to see if the goals and numbers you projected there at the beginning of the course have been achieved. Because an idea only becomes really useful if it is relevant to people, to your consumers and, obviously, to your company. By analyzing these results, we were able to understand how well an idea worked and draw valuable lessons from it.”

In this video lesson Felipe Libano addresses the topic: How to know if it worked?, which is part of the Domestika online course: Disruptive Communication for Brands. Learn to come up with impactful ideas and use them to market products and boost business.

Partial transcription of the video

“How to know if it worked? Now that we have already executed the project, drew the timeline and he is on the street interacting with the world, the time has come for us to take a more analytical and sincere look at the idea. Remember those objectives and goals we talked about in the context stage? This is the moment to see if they have been reached, because an idea only becomes really useful if it's relevant to people and your business. ACTION INNOVATION Here, during the measurement, you will hit head-on those numbers that we had projected in the goals stage with the numbers achieved by your...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Disruptive Communication for Brands

• Level: Beginner
• 100% positive reviews (14)
• 648 students
• 4 units
• 15 lessons (1h 15m)
• 5 downloads

• Category

  Marketing & Business

• Areas

  Business, Communication, Digital Marketing