Disruptive Communication for Brands
Interacting with the audience
A course by Felipe Libano , Advertising Expert Specialized in Brand Communication
Joined May 2021
About the video: Interacting with the audience
Overview
“In today's world, putting an idea on the street and crossing your arms is far from enough. With digitization, there are social networks and countless relationship channels between consumers and companies, any project does not end with the launch. In this class, we'll look at how this idea or project resonates with your audience and how it helps people understand the message. ”
In this video lesson Felipe Libano addresses the topic: Interacting with the audience, which is part of the Domestika online course: Disruptive Communication for Brands. Learn to come up with impactful ideas and use them to market products and boost business.
Partial transcription of the video
“Interacting with the audience Today, putting an idea on the street and crossing your arms it is far from enough. With digitization, social networks and the countless relationship channels between consumers and companies, any project is not over at launch. It is important that we continue to listen carefully and respond to what is being said or commented on. In the communication of brands and ideas, people refer to this as monitoring. Monitoring After launch, it's time for us to monitor how your idea is coming out. Maybe I can interact in the comments of your posts to increase engagement, an...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Disruptive Communication for Brands
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Category
Marketing & Business -
Areas
Business, Communication, Digital Marketing

Felipe Libano
A course by Felipe Libano
Felipe Libano is a publicist and specialist in brand communication, born in Porto Alegre and based in São Paulo. With passages through major Brazilian agencies and several awards under his belt, he develops disruptive projects driven by technology and innovation for clients such as Google, Amazon, Nike, among others.
- 100% positive reviews (14)
- 648 students
- 15 lessons (1h 15m)
- 15 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese
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- Level: Beginner
- Unlimited access forever