Disruptive Communication for Brands

Overview

“In addition to the problem we are facing and the goals we have in mind, it is important to look at the whole context. Therefore, it is worth studying your audience: what do they like? How do they behave? What are they looking for in their lives? Also, it's important to think about the strengths and weaknesses of what we're trying to sell people. If it's a product, what is it like? Good or bad? A service? How does it help and who are your competitors? It's all part of the strategy. And a clear view of the context in which you are inserted can make all the difference to the success of your idea. ”

In this video lesson Felipe Libano addresses the topic: Creating a strategy, which is part of the Domestika online course: Disruptive Communication for Brands. Learn to come up with impactful ideas and use them to market products and boost business.

Partial transcription of the video

“creating a strategy Wassup all right? The problem and the goals are important for us to know what we want to achieve. But to devise a strategy, It is also important to define how, for whom, where and when will you launch. For example, who are the people who will be interested in your product or service and then, they should pay attention in the story you are trying to tell through your idea? You know who you're talking to? Why is your product or service good? What are your advantages over your competitors? Or what are the most visible attributes of your product or service? What would you li...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Disruptive Communication for Brands

• Level: Beginner
• 100% positive reviews (14)
• 648 students
• 4 units
• 15 lessons (1h 15m)
• 5 downloads

• Category

  Marketing & Business

• Areas

  Business, Communication, Digital Marketing