Disruptive Communication for Brands
Searching references
A course by Felipe Libano , Advertising Expert Specialized in Brand Communication
Joined May 2021
About the video: Searching references
Overview
“References are what help you have fertile raw material to think about the ideas you want to build. References are everywhere and building mood boards to organize everything you've seen or researched is a very useful way to get started.”
In this video lesson Felipe Libano addresses the topic: Searching references, which is part of the Domestika online course: Disruptive Communication for Brands. Learn to come up with impactful ideas and use them to market products and boost business.
Partial transcription of the video
“Searching references References help you to have raw material, firepower, repertoire. Before starting your project, it is very interesting to understand how others have followed this path, what has already been done right, and we know that there is a lot on the internet. So you can take elements from many places and put those pieces together. to assemble your own puzzle of your idea. Here, what counts is inspiration. What inspires you and who inspires you? How do you envision your brand, project or service be seen by people? Don't be afraid to dream big, here the sky is the limit. There's n...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Disruptive Communication for Brands
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Category
Marketing & Business -
Areas
Business, Communication, Digital Marketing

Felipe Libano
A course by Felipe Libano
Felipe Libano is a publicist and specialist in brand communication, born in Porto Alegre and based in São Paulo. With passages through major Brazilian agencies and several awards under his belt, he develops disruptive projects driven by technology and innovation for clients such as Google, Amazon, Nike, among others.
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- 15 lessons (1h 15m)
- 15 additional resources (5 files)
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- Audio: Portuguese
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- Level: Beginner
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