Disruptive Communication for Brands

Overview

“What do you want to achieve with your idea? What KPIs do you plan to achieve? This step can vary a lot, but it makes all the difference to have at least a vision of what you intend to achieve. It could be more hits to your website or more sales on your platform. It could be a new product launch. The better the goals in our project, the more effective the idea we are going to create can be.”

In this video lesson Felipe Libano addresses the topic: Discovering your goals, which is part of the Domestika online course: Disruptive Communication for Brands. Learn to come up with impactful ideas and use them to market products and boost business.

Partial transcription of the video

“discovering your goals After thinking about the problem, it's time to set some goals, and goals are important. How much percent do you want to increase sales? Want to launch a new product? What will your measure of success be for this initiative to work? It's important to keep real numbers in mind, really. There is no such thing as a miraculous idea to suddenly build a brand. Communication is construction and your idea can be the first step of this construction. Think, evaluate and define one or more goals, bold or not, that you would like your idea to achieve. Let's bring a hypothetical ex...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Disruptive Communication for Brands

• Level: Beginner
• 100% positive reviews (14)
• 648 students
• 4 units
• 15 lessons (1h 15m)
• 5 downloads

• Category

  Marketing & Business

• Areas

  Business, Communication, Digital Marketing