Disruptive Communication for Brands
Course final project
A course by Felipe Libano , Advertising Expert Specialized in Brand Communication
Joined May 2021
About the final project for: Disruptive Communication for Brands
Disruptive Communication for Brands
“We have reached the end of the course. I hope it was of good use for you to start putting that creative project of yours on its feet! I can't wait for you to share what you've created with the community! As a last exercise, always come back to the project after it's done. Do a self-assessment of what happened the best, the worst and what could be an advance for a future version, or a new project that you may start. I like to sort feedback into 3 interesting points that I call "great", "shame" and "how about it": That's good Positive, strong points. What went right? What went well, or was even surprising? Too bad What left something to be desired. How did these design blind spots end up affecting the whole? How about Looking at the project today, what would you have changed, done differently? How does this serve as a lesson for next time?




Partial transcription of the video
“Final project Here, I will introduce you to some valuable lessons. for your project in this course and for your future projects. First, sit back, analyze and observe are actions that transform data into learning, in managing expectations up or down and of course also future ideas. In this feedback process, we have the full cycle of your idea and we find out how well it did and what it can do better. I like to classify the feedbacks in three very interesting points, that I call: "that's great", "that's a shame" and "that's it". The first of the points, the "that's good", concerns everything ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Disruptive Communication for Brands
-
Category
Marketing & Business -
Areas
Business, Communication, Digital Marketing

Felipe Libano
A course by Felipe Libano
Felipe Libano is a publicist and specialist in brand communication, born in Porto Alegre and based in São Paulo. With passages through major Brazilian agencies and several awards under his belt, he develops disruptive projects driven by technology and innovation for clients such as Google, Amazon, Nike, among others.
- 100% positive reviews (14)
- 648 students
- 15 lessons (1h 15m)
- 15 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever