Disruptive Communication for Brands

Overview

“When we start looking for an idea or trying to create something new and different, we are faced with this initial question: what is the problem we are trying to solve? This challenge is what will guide its trajectory, so it is essential to know what the problem we have is to then know what will be the best idea for it.”

In this video lesson Felipe Libano addresses the topic: What is the problem?, which is part of the Domestika online course: Disruptive Communication for Brands. Learn to come up with impactful ideas and use them to market products and boost business.

Partial transcription of the video

“What is the problem? Hello everything is fine? Welcome back. The first step when it comes to creating a communication idea is knowing what challenge you are trying to tackle and what problem are you trying to solve. The challenge is the problem to be solved and creativity is the way out of this problem, a transformative alternative that can bring new air for how you communicate with your customers. Can draw attention to your brand, can increase sales of a specific product or service of your company, can launch a new product or it can differentiate your brand from your competitors. Why is it...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Disruptive Communication for Brands

• Level: Beginner
• 100% positive reviews (14)
• 648 students
• 4 units
• 15 lessons (1h 15m)
• 5 downloads

• Category

  Marketing & Business

• Areas

  Business, Communication, Digital Marketing