Disruptive Communication for Brands

Overview

“Now that you've understood how to come up with ideas and created your list of possible candidates, it's time to choose which one will be turned into a project. Which idea to choose? How to select the best path? That's what we'll see here.”

In this video lesson Felipe Libano addresses the topic: Choosing your idea, which is part of the Domestika online course: Disruptive Communication for Brands. Learn to come up with impactful ideas and use them to market products and boost business.

Partial transcription of the video

“choosing your idea Now that you've run through several ideas, after a few hours gathering references, building intentions, jotting down a bunch of stuff on your blank sheet of paper, you probably have a list of interesting paths that you want to follow or that would be to your liking. But idea is not just taste. By the way, taste is 5% of the equation. The other 95% is criteria. The criterion for choosing an idea is constant learning. Never ends. We all challenge ourselves every day to refine this criterion, and with you it will be no different. In the beginning, maybe you have a little wea...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Disruptive Communication for Brands

• Level: Beginner
• 100% positive reviews (14)
• 648 students
• 4 units
• 15 lessons (1h 15m)
• 5 downloads

• Category

  Marketing & Business

• Areas

  Business, Communication, Digital Marketing