Disruptive Communication for Brands

Overview

“How can an idea be relevant? Tension is one of the most interesting elements to awaken people's attention and interest in your idea. In this class, we will explore this power a little more.”

In this video lesson Felipe Libano addresses the topic: The power of tension, which is part of the Domestika online course: Disruptive Communication for Brands. Learn to come up with impactful ideas and use them to market products and boost business.

Partial transcription of the video

“The power of tension Wassup all right? As we said, one of the most interesting and exciting moments of having an idea is to bring something called tension. What is bringing tension? It is to challenge a concept of the world that is already established and move the wasp's nest to see what comes out of there. But it is not bringing up a controversial subject just for the sake of controversy. It is to bring something deeper, that makes people question themselves, something that makes people rethink the way they see a certain subject. This is the element we call tension. VOLTAGE So much so duri...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Disruptive Communication for Brands

• Level: Beginner
• 100% positive reviews (14)
• 648 students
• 4 units
• 15 lessons (1h 15m)
• 5 downloads

• Category

  Marketing & Business

• Areas

  Business, Communication, Digital Marketing