Disruptive Communication for Brands

Overview

“How can an idea be different from all the others you've seen out there? Disruption is what throws the unexpected into the mix. For an idea to be disruptive, it needs to exceed expectations, be original, unprecedented. It is not easy to reach this place, but there is a clear path to it. ”

In this video lesson Felipe Libano addresses the topic: How can your idea be disruptive?, which is part of the Domestika online course: Disruptive Communication for Brands. Learn to come up with impactful ideas and use them to market products and boost business.

Partial transcription of the video

“How can your idea be disruptive? Disruption is one of the coolest and most challenging concepts in this course and one of the ones that excites me the most. To be disruptive is to think things in a different way, in a totally unexpected way. What is the advantage of thinking in an unexpected way? It's arriving in unexpected places. Then you can become a reference Just because I thought differently. As we know, nowadays there is a sea of content offers, both in the digital world and in the physical world. When we try to copy or imitate what these brands, these companies already do, the chanc...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Disruptive Communication for Brands

• Level: Beginner
• 100% positive reviews (14)
• 648 students
• 4 units
• 15 lessons (1h 15m)
• 5 downloads

• Category

  Marketing & Business

• Areas

  Business, Communication, Digital Marketing