Disruptive Communication for Brands

Overview

“Core message development is the main point where ideas are built. The premise is simple: what do we mean by this idea or campaign? Where do we want to go? The core message must be clear and straightforward. It is our painted target at the end of this course.”

In this video lesson Felipe Libano addresses the topic: What is your core message?, which is part of the Domestika online course: Disruptive Communication for Brands. Learn to come up with impactful ideas and use them to market products and boost business.

Partial transcription of the video

“What is your core message? Wassup all right? After you've defined the context around your project, it's time to get your hands dirty. Your idea starts here, in developing the core message. The central message is the signature of your idea. What we are looking for is simple, but it is never easy: a thought, reasoning, or argument that is potent enough to make people, more specifically your audience, stop and reflect on a particular subject. In this case, your product or your idea. The message is the core skeleton of your idea. It is fundamental so that your voice is not lost amidst this sea ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Disruptive Communication for Brands

• Level: Beginner
• 100% positive reviews (15)
• 657 students
• 4 units
• 15 lessons (1h 15m)
• 5 downloads

• Category

  Marketing & Business

• Areas

  Business, Communication, Digital Marketing