Google Analytics: Introduction to Data Analysis
Data-informed decision making
A course by Ricardo Tayar López , Entrepreneur, Digital Creator, and Author
About the video: Data-informed decision making
Overview
“When we already have data, it is time to use it for something and make decisions. We call this "actionable data." In this lesson we will look at some examples of data-informed decisions you can make.”
In this video lesson Ricardo Tayar López addresses the topic: Data-informed decision making, which is part of the Domestika online course: Google Analytics: Introduction to Data Analysis. Learn to use the industry-leading tool to track your business metrics and improve your strategies, sales, and conversions.
Partial transcription of the video
“Now you know how to work with data. whether you're new to digital analytics or have some experience with it. or if you possess even minimal prior experience with Universal Analytics. it can be beneficial for your We've explored account creation. delved into main reports. and learned to work with both Universal and Analytics 4. Having data is excellent. but now comes what might be the most crucial part. It's time to use this data effectively to make informed decisions and take action for improvements. Collecting data from a digital asset. business. project. or company is crucial for making i...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Google Analytics: Introduction to Data Analysis
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Category
Marketing & Business -
Areas
Digital Marketing, Growth Marketing, Marketing, SEM
Ricardo Tayar López
A course by Ricardo Tayar López
Ricardo Tayar is the CEO and founder of Flat 101, a company specialized in conversion rate optimization (CRO) for digital products and services, underpinned by 200 digital professionals working in the fields of UX/UI, analytics, development, and traffic generation. Ricardo began his career as a UX designer and digital analyst.
He's worked for big-name companies like Inditex, Vodafone, Meliá, Mediaset, MediaMarkt, Desigual, Loewe, Mapfre, Sanitas, ING, Banco Santander, BBVA, Barceló, and more. He also teaches at business schools and universities and gives talks at both a local and international level.
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