Google Analytics: Introduction to Data Analysis
Data-informed decision making
A course by Ricardo Tayar López , Entrepreneur, Digital Creator, and Author
About the video: Data-informed decision making
Overview
“When we already have data, it is time to use it for something and make decisions. We call this "actionable data." In this lesson we will look at some examples of data-informed decisions you can make.”
In this video lesson Ricardo Tayar López addresses the topic: Data-informed decision making, which is part of the Domestika online course: Google Analytics: Introduction to Data Analysis. Learn to use the industry-leading tool to track your business metrics and improve your strategies, sales, and conversions.
Partial transcription of the video
“Data-informed decision making Now you know how to work with data, even if you are not started in digital analytics as if you already had a previous experience, albeit small, working with Universal Analytics. We saw how to create an account, we saw what the main reports consist of, how to work with universal and how it works with Google Analytics 4. Having data is great. but now comes perhaps the most important part. When you collect data from a digital asset, of a digital business, a project or a company, that data is collected for a purpose. The task is generally to improve, to do somethin...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Google Analytics: Introduction to Data Analysis
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Category
Marketing & Business -
Areas
Digital Marketing, Growth Marketing, Marketing, SEM
Ricardo Tayar López
A course by Ricardo Tayar López
Ricardo Tayar is the CEO and founder of Flat 101, a company specialized in conversion rate optimization (CRO) for digital products and services, underpinned by 200 digital professionals working in the fields of UX/UI, analytics, development, and traffic generation. Ricardo began his career as a UX designer and digital analyst.
He's worked for big-name companies like Inditex, Vodafone, Meliá, Mediaset, MediaMarkt, Desigual, Loewe, Mapfre, Sanitas, ING, Banco Santander, BBVA, Barceló, and more. He also teaches at business schools and universities and gives talks at both a local and international level.
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- 17 lessons (3h 55m)
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- Level: Beginner
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