Google Analytics: Introduction to Data Analysis
Reporting
A course by Ricardo Tayar López , Entrepreneur, Digital Creator, and Author
About the video: Reporting
Overview
“In this lesson I will explain how to create simple data visualizations (called "dashboards") and how to generate custom reports that collect exactly the data we need and that is not in the default reports. ”
In this video lesson Ricardo Tayar López addresses the topic: Reporting, which is part of the Domestika online course: Google Analytics: Introduction to Data Analysis. Learn to use the industry-leading tool to track your business metrics and improve your strategies, sales, and conversions.
Partial transcription of the video
“In this lesson. we will delve into creating reports. which are essential tools for data visualization. Reports enable quick and easy access to crucial information within a project. enhancing precision and efficiency. By mastering the art of report creation. you'll gain the ability to extract exactly what you from your projects with ease. in the type of information you want to obtain from a project. Let's go for it. Let's explore how we can create a custom report in Google Analytics 4. This type of report lets us dimensions and metrics not available in standard presets. It provides flexibili...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Google Analytics: Introduction to Data Analysis
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Category
Marketing & Business -
Areas
Digital Marketing, Growth Marketing, Marketing, SEM
Ricardo Tayar López
A course by Ricardo Tayar López
Ricardo Tayar is the CEO and founder of Flat 101, a company specialized in conversion rate optimization (CRO) for digital products and services, underpinned by 200 digital professionals working in the fields of UX/UI, analytics, development, and traffic generation. Ricardo began his career as a UX designer and digital analyst.
He's worked for big-name companies like Inditex, Vodafone, Meliá, Mediaset, MediaMarkt, Desigual, Loewe, Mapfre, Sanitas, ING, Banco Santander, BBVA, Barceló, and more. He also teaches at business schools and universities and gives talks at both a local and international level.
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- 17 lessons (3h 55m)
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