Google Analytics: Introduction to Data Analysis
Reporting
A course by Ricardo Tayar López , Entrepreneur, Digital Creator, and Author
About the video: Reporting
Overview
“In this lesson I will explain how to create simple data visualizations (called "dashboards") and how to generate custom reports that collect exactly the data we need and that is not in the default reports. ”
In this video lesson Ricardo Tayar López addresses the topic: Reporting, which is part of the Domestika online course: Google Analytics: Introduction to Data Analysis. Learn to use the industry-leading tool to track your business metrics and improve your strategies, sales, and conversions.
Partial transcription of the video
“Reporting In this lesson we will learn how to create reports. A report is basically a visualization of data that allows you to have quick access to certain information What do you want to know about the project you are working on? So if you learn to make your own reports, you can be much more precise on the type of information you want to get from a project. Let's go for it! Let's see how we can create in Google Analytics 4 a custom report, a report type that allows us to join dimensions and metrics that do not appear in other preconfigured reports. Remember once again I'm on Google Analyti...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Google Analytics: Introduction to Data Analysis
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Category
Marketing & Business -
Areas
Digital Marketing, Growth Marketing, Marketing, SEM
Ricardo Tayar López
A course by Ricardo Tayar López
Ricardo Tayar is the CEO and founder of Flat 101, a company specialized in conversion rate optimization (CRO) for digital products and services, underpinned by 200 digital professionals working in the fields of UX/UI, analytics, development, and traffic generation. Ricardo began his career as a UX designer and digital analyst.
He's worked for big-name companies like Inditex, Vodafone, Meliá, Mediaset, MediaMarkt, Desigual, Loewe, Mapfre, Sanitas, ING, Banco Santander, BBVA, Barceló, and more. He also teaches at business schools and universities and gives talks at both a local and international level.
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- 17 lessons (3h 55m)
- 19 additional resources (1 files)
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- Audio: Spanish
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- Level: Beginner
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