Google Analytics: Introduction to Data Analysis
About me
A course by Ricardo Tayar López , Entrepreneur, Digital Creator, and Author
About the video: About me
Overview
“In this lesson I will tell you who I am, what I currently do and what steps I have taken during my professional career. We will also begin to delve into the fantastic world of digital analytics. ”
In this video lesson Ricardo Tayar López addresses the topic: About me, which is part of the Domestika online course: Google Analytics: Introduction to Data Analysis. Learn to use the industry-leading tool to track your business metrics and improve your strategies, sales, and conversions.
Partial transcription of the video
“About me Hi, I'm Ricardo Tayar. Welcome to my Domestika course. I'm going to start by telling you a little about who I am and where I come from, so you understand why I'm here and why I think I can help you to enter this fantastic, wonderful and magnificent world of digital analytics. I am the co-founder and CEO of Flat 101, which is a company currently made up of about 200 people dedicated to optimization and the design and development of digital products and services. Digital analytics is essential in our work, but it took me a long time to understand this. I started in the digital world ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Google Analytics: Introduction to Data Analysis
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Category
Marketing & Business -
Areas
Digital Marketing, Growth Marketing, Marketing, SEM
Ricardo Tayar López
A course by Ricardo Tayar López
Ricardo Tayar is the CEO and founder of Flat 101, a company specialized in conversion rate optimization (CRO) for digital products and services, underpinned by 200 digital professionals working in the fields of UX/UI, analytics, development, and traffic generation. Ricardo began his career as a UX designer and digital analyst.
He's worked for big-name companies like Inditex, Vodafone, Meliá, Mediaset, MediaMarkt, Desigual, Loewe, Mapfre, Sanitas, ING, Banco Santander, BBVA, Barceló, and more. He also teaches at business schools and universities and gives talks at both a local and international level.
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- 17 lessons (3h 55m)
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