Google Analytics: Introduction to Data Analysis
Audience: who sees my website or app? 3
A course by Ricardo Tayar López , Entrepreneur, Digital Creator, and Author
About the video: Audience: who sees my website or app? 3
Overview
“Now I am going to explain how to move from a Universal Analytics account to Google Analytics 4.”
In this video lesson Ricardo Tayar López addresses the topic: Audience: who sees my website or app? 3, which is part of the Domestika online course: Google Analytics: Introduction to Data Analysis. Learn to use the industry-leading tool to track your business metrics and improve your strategies, sales, and conversions.
Partial transcription of the video
“Audience: who sees my website or app? Something very interesting and you should know is how to pass a Universal Analytics account to Google Analytics 4. Google has already prepared a more or less standardized migration for any project in Universal Analytics that we want to convert into a Google Analytics 4 project. So you can see how it can be done, within the account I have Flat 101 access to I'm going to select this project. It is a project that is in Universal Analytics and that you don't have Google Analytics 4. The structure is account, property and view, which is the structure that co...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Google Analytics: Introduction to Data Analysis
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Category
Marketing & Business -
Areas
Digital Marketing, Growth Marketing, Marketing, SEM
Ricardo Tayar López
A course by Ricardo Tayar López
Ricardo Tayar is the CEO and founder of Flat 101, a company specialized in conversion rate optimization (CRO) for digital products and services, underpinned by 200 digital professionals working in the fields of UX/UI, analytics, development, and traffic generation. Ricardo began his career as a UX designer and digital analyst.
He's worked for big-name companies like Inditex, Vodafone, Meliá, Mediaset, MediaMarkt, Desigual, Loewe, Mapfre, Sanitas, ING, Banco Santander, BBVA, Barceló, and more. He also teaches at business schools and universities and gives talks at both a local and international level.
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