Google Analytics: Introduction to Data Analysis
Acquisition: where are my visitors coming from? 2
A course by Ricardo Tayar López , Entrepreneur, Digital Creator, and Author
About the video: Acquisition: where are my visitors coming from? 2
Overview
“Next, I am going to show you a very interesting option that you can use to accurately identify the traffic that reaches the website from each of the actions that are being executed.”
In this video lesson Ricardo Tayar López addresses the topic: Acquisition: where are my visitors coming from? 2, which is part of the Domestika online course: Google Analytics: Introduction to Data Analysis. Learn to use the industry-leading tool to track your business metrics and improve your strategies, sales, and conversions.
Partial transcription of the video
“There's an essential aspect: frequently. one needs to assess the efficiency of traffic acquisition strategies. However. this analysis can't be done using just the standard source/medium categorization provided by Google Analytics. as these don’t always capture all relevant details accurately. For some reason. your actions don't align with any existing categories. This can hinder accurate tracking Imagine. for example. you are actively engaging in activities on social platforms such as Twitter or LinkedIn. You might want to track and distinguish this traffic by identifying the source or medi...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Google Analytics: Introduction to Data Analysis
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Category
Marketing & Business -
Areas
Digital Marketing, Growth Marketing, Marketing, SEM
Ricardo Tayar López
A course by Ricardo Tayar López
Ricardo Tayar is the CEO and founder of Flat 101, a company specialized in conversion rate optimization (CRO) for digital products and services, underpinned by 200 digital professionals working in the fields of UX/UI, analytics, development, and traffic generation. Ricardo began his career as a UX designer and digital analyst.
He's worked for big-name companies like Inditex, Vodafone, Meliá, Mediaset, MediaMarkt, Desigual, Loewe, Mapfre, Sanitas, ING, Banco Santander, BBVA, Barceló, and more. He also teaches at business schools and universities and gives talks at both a local and international level.
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