Google Analytics: Introduction to Data Analysis
Definition of objectives to measure conversions 2
A course by Ricardo Tayar López , Entrepreneur, Digital Creator, and Author
About the video: Definition of objectives to measure conversions 2
Overview
“Next, I'm going to show you how goal setting and conversion tracking work in Universal Analytics.”
In this video lesson Ricardo Tayar López addresses the topic: Definition of objectives to measure conversions 2, which is part of the Domestika online course: Google Analytics: Introduction to Data Analysis. Learn to use the industry-leading tool to track your business metrics and improve your strategies, sales, and conversions.
Partial transcription of the video
“Definition of goals to measure conversions How does goal setting work? and conversion tracking in Universal Analytics, in the previous version? Before we show you Universal Analytics, in the monetization section, in Google Analytics 4, what we can see if, for example, I go to Monetization overview are the conversions that have occurred, the total income in the period of time that I have selected. In this case these data come from the implementation of the electronic commerce code, which in turn has two versions, e-commerce standard and e-commerce enhanced. How is this tracked in Universal A...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Google Analytics: Introduction to Data Analysis
-
Category
Marketing & Business -
Areas
Digital Marketing, Growth Marketing, Marketing, SEM
Ricardo Tayar López
A course by Ricardo Tayar López
Ricardo Tayar is the CEO and founder of Flat 101, a company specialized in conversion rate optimization (CRO) for digital products and services, underpinned by 200 digital professionals working in the fields of UX/UI, analytics, development, and traffic generation. Ricardo began his career as a UX designer and digital analyst.
He's worked for big-name companies like Inditex, Vodafone, Meliá, Mediaset, MediaMarkt, Desigual, Loewe, Mapfre, Sanitas, ING, Banco Santander, BBVA, Barceló, and more. He also teaches at business schools and universities and gives talks at both a local and international level.
- 99% positive reviews (109)
- 7,166 students
- 17 lessons (3h 55m)
- 19 additional resources (1 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, Italian, Portuguese
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
