Google Analytics: Introduction to Data Analysis
Digital analytics: brief history
A course by Ricardo Tayar López , Entrepreneur, Digital Creator, and Author
About the video: Digital analytics: brief history
Overview
“In this lesson I will tell you about the origin of digital analytics and why in just over 15 years it has become essential for any professional and company.”
In this video lesson Ricardo Tayar López addresses the topic: Digital analytics: brief history, which is part of the Domestika online course: Google Analytics: Introduction to Data Analysis. Learn to use the industry-leading tool to track your business metrics and improve your strategies, sales, and conversions.
Partial transcription of the video
“This course will explore how digital analytics can provide insights into user interactions with your app. or the platforms you are developing. Understanding these interactions is crucial for optimizing user Data. It is essential for understanding what actions a user takes when they visit a website or use an app. We continually encounter the challenge of lacking direct insight into user perceptions. However. data and digital analytics tools are crucial as they enable us to comprehend user behavior. offering valuable insights into their interactions and What is the current status of our digit...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Google Analytics: Introduction to Data Analysis
-
Category
Marketing & Business -
Areas
Digital Marketing, Growth Marketing, Marketing, SEM
Ricardo Tayar López
A course by Ricardo Tayar López
Ricardo Tayar is the CEO and founder of Flat 101, a company specialized in conversion rate optimization (CRO) for digital products and services, underpinned by 200 digital professionals working in the fields of UX/UI, analytics, development, and traffic generation. Ricardo began his career as a UX designer and digital analyst.
He's worked for big-name companies like Inditex, Vodafone, Meliá, Mediaset, MediaMarkt, Desigual, Loewe, Mapfre, Sanitas, ING, Banco Santander, BBVA, Barceló, and more. He also teaches at business schools and universities and gives talks at both a local and international level.
- 97% positive reviews (118)
- 7,726 students
- 17 lessons (3h 55m)
- 19 additional resources (1 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Category
Areas
