Google Analytics: Introduction to Data Analysis
Digital analytics: brief history
A course by Ricardo Tayar López , Entrepreneur, Digital Creator, and Author
About the video: Digital analytics: brief history
Overview
“In this lesson I will tell you about the origin of digital analytics and why in just over 15 years it has become essential for any professional and company.”
In this video lesson Ricardo Tayar López addresses the topic: Digital analytics: brief history, which is part of the Domestika online course: Google Analytics: Introduction to Data Analysis. Learn to use the industry-leading tool to track your business metrics and improve your strategies, sales, and conversions.
Partial transcription of the video
“Digital analytics: brief history In this course we are going to talk about how digital analytics can help you learn how users are using your website, your application or those websites or applications in which you are working. Data is essential to understand what a user does when you enter a website or an application. We will always have the problem that we do not have the direct perception of the user and the data and tools of digital analytics are those things that allow us to know what is happening in our digital assets. The final project of this course will be the elaboration of a repor...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Google Analytics: Introduction to Data Analysis
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Category
Marketing & Business -
Areas
Digital Marketing, Growth Marketing, Marketing, SEM
Ricardo Tayar López
A course by Ricardo Tayar López
Ricardo Tayar is the CEO and founder of Flat 101, a company specialized in conversion rate optimization (CRO) for digital products and services, underpinned by 200 digital professionals working in the fields of UX/UI, analytics, development, and traffic generation. Ricardo began his career as a UX designer and digital analyst.
He's worked for big-name companies like Inditex, Vodafone, Meliá, Mediaset, MediaMarkt, Desigual, Loewe, Mapfre, Sanitas, ING, Banco Santander, BBVA, Barceló, and more. He also teaches at business schools and universities and gives talks at both a local and international level.
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- 17 lessons (3h 55m)
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- Level: Beginner
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