Google Analytics: Introduction to Data Analysis
Defining goals to measure conversions 1
A course by Ricardo Tayar López , Entrepreneur, Digital Creator, and Author
About the video: Defining goals to measure conversions 1
Overview
“In this lesson I will teach you how to set specific goals for a website and how they are measured.”
In this video lesson Ricardo Tayar López addresses the topic: Defining goals to measure conversions 1, which is part of the Domestika online course: Google Analytics: Introduction to Data Analysis. Learn to use the industry-leading tool to track your business metrics and improve your strategies, sales, and conversions.
Partial transcription of the video
“In this lesson. we will explore how to set objectives and track conversions using Google Analytics. This process is essential for evaluating user actions. I don't want you to concentrate solely on the technical aspect. The technical component is relatively straightforward. Ultimately. assessing a goal or conversion involves following a sequence of steps to monitor a particular action taken by a user. as illustrated in the details that follow. from which you get data. you collect it. and that's it. Measuring goals is crucial because it evaluates how close you are to your objectives. is about...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Google Analytics: Introduction to Data Analysis
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Category
Marketing & Business -
Areas
Digital Marketing, Growth Marketing, Marketing, SEM
Ricardo Tayar López
A course by Ricardo Tayar López
Ricardo Tayar is the CEO and founder of Flat 101, a company specialized in conversion rate optimization (CRO) for digital products and services, underpinned by 200 digital professionals working in the fields of UX/UI, analytics, development, and traffic generation. Ricardo began his career as a UX designer and digital analyst.
He's worked for big-name companies like Inditex, Vodafone, Meliá, Mediaset, MediaMarkt, Desigual, Loewe, Mapfre, Sanitas, ING, Banco Santander, BBVA, Barceló, and more. He also teaches at business schools and universities and gives talks at both a local and international level.
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