Google Analytics: Introduction to Data Analysis
Defining goals to measure conversions 1
A course by Ricardo Tayar López , Entrepreneur, Digital Creator, and Author
About the video: Defining goals to measure conversions 1
Overview
“In this lesson I will teach you how to set specific goals for a website and how they are measured.”
In this video lesson Ricardo Tayar López addresses the topic: Defining goals to measure conversions 1, which is part of the Domestika online course: Google Analytics: Introduction to Data Analysis. Learn to use the industry-leading tool to track your business metrics and improve your strategies, sales, and conversions.
Partial transcription of the video
“Definition of goals to measure conversions In this lesson we will see how to define goals and how to measure conversions using Google Analytics. Do not stay with the technical part. The technical part is easy. In the end, measure an objective, measure a conversion, as you will see below, is a series of steps that allow you to track of a certain action executed by a user. From that you have a piece of data, you pick it up and that's it. But measuring goals is a pretty serious thing. because what you're doing is wanting to check the progression, how close or far you are from achieving a certa...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Google Analytics: Introduction to Data Analysis
-
Category
Marketing & Business -
Areas
Digital Marketing, Growth Marketing, Marketing, SEM
Ricardo Tayar López
A course by Ricardo Tayar López
Ricardo Tayar is the CEO and founder of Flat 101, a company specialized in conversion rate optimization (CRO) for digital products and services, underpinned by 200 digital professionals working in the fields of UX/UI, analytics, development, and traffic generation. Ricardo began his career as a UX designer and digital analyst.
He's worked for big-name companies like Inditex, Vodafone, Meliá, Mediaset, MediaMarkt, Desigual, Loewe, Mapfre, Sanitas, ING, Banco Santander, BBVA, Barceló, and more. He also teaches at business schools and universities and gives talks at both a local and international level.
- 98% positive reviews (106)
- 6,863 students
- 17 lessons (3h 55m)
- 19 additional resources (1 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
