Google Analytics: Introduction to Data Analysis
Behavior: what do they do on my website or app? 2
A course by Ricardo Tayar López , Entrepreneur, Digital Creator, and Author
About the video: Behavior: what do they do on my website or app? 2
Overview
“Now I am going to explain how you can see the performance of the interactions that users have on a website or an app using Universal Analytics.”
In this video lesson Ricardo Tayar López addresses the topic: Behavior: what do they do on my website or app? 2, which is part of the Domestika online course: Google Analytics: Introduction to Data Analysis. Learn to use the industry-leading tool to track your business metrics and improve your strategies, sales, and conversions.
Partial transcription of the video
“Behavior: what do they do on my website or app? This is how we can see the performance of interactions that users have on our website or app using Google Analytics 4, but let's take a look at how it is in Universal Analytics in case you work on a project with this version of Google Analytics. I'm still on the Google Merchandise Store demo account, the account that everyone can access In a very simple way, but I'm going to look at Universal Analytics here, Master View. In Universal Analytics, information on how users engage with our content We have it in the Behavior section. As in other rep...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Google Analytics: Introduction to Data Analysis
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Category
Marketing & Business -
Areas
Digital Marketing, Growth Marketing, Marketing, SEM
Ricardo Tayar López
A course by Ricardo Tayar López
Ricardo Tayar is the CEO and founder of Flat 101, a company specialized in conversion rate optimization (CRO) for digital products and services, underpinned by 200 digital professionals working in the fields of UX/UI, analytics, development, and traffic generation. Ricardo began his career as a UX designer and digital analyst.
He's worked for big-name companies like Inditex, Vodafone, Meliá, Mediaset, MediaMarkt, Desigual, Loewe, Mapfre, Sanitas, ING, Banco Santander, BBVA, Barceló, and more. He also teaches at business schools and universities and gives talks at both a local and international level.
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