Google Analytics: Introduction to Data Analysis
Behavior: what do they do on my website or app? 2
A course by Ricardo Tayar López , Entrepreneur, Digital Creator, and Author
About the video: Behavior: what do they do on my website or app? 2
Overview
“Now I am going to explain how you can see the performance of the interactions that users have on a website or an app using Universal Analytics.”
In this video lesson Ricardo Tayar López addresses the topic: Behavior: what do they do on my website or app? 2, which is part of the Domestika online course: Google Analytics: Introduction to Data Analysis. Learn to use the industry-leading tool to track your business metrics and improve your strategies, sales, and conversions.
Partial transcription of the video
“Well. this is how we analyze user interaction data. Using Google Analytics 4. we can observe the of our website or app. yet it’s also important to consider how metrics are presented in Universal if your current project utilizes that specific version of Google Analytics. I'm currently logged into the Google Merchandise Store demo account that's readily available for everyone to use. Just a moment while I verify it on Universal Analytics. There’s some minor adjustments happening In Universal Analytics. detailed insights into user interaction with our content are available in the Behavior sect...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Google Analytics: Introduction to Data Analysis
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Category
Marketing & Business -
Areas
Digital Marketing, Growth Marketing, Marketing, SEM
Ricardo Tayar López
A course by Ricardo Tayar López
Ricardo Tayar is the CEO and founder of Flat 101, a company specialized in conversion rate optimization (CRO) for digital products and services, underpinned by 200 digital professionals working in the fields of UX/UI, analytics, development, and traffic generation. Ricardo began his career as a UX designer and digital analyst.
He's worked for big-name companies like Inditex, Vodafone, Meliá, Mediaset, MediaMarkt, Desigual, Loewe, Mapfre, Sanitas, ING, Banco Santander, BBVA, Barceló, and more. He also teaches at business schools and universities and gives talks at both a local and international level.
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