Google Analytics: Introduction to Data Analysis
The evolution of Google Analytics
A course by Ricardo Tayar López , Entrepreneur, Digital Creator, and Author
About the video: The evolution of Google Analytics
Overview
“Digital analytics is constantly changing and Google Analytics is no exception. In this lesson we will see the main novelties of this tool.”
In this video lesson Ricardo Tayar López addresses the topic: The evolution of Google Analytics, which is part of the Domestika online course: Google Analytics: Introduction to Data Analysis. Learn to use the industry-leading tool to track your business metrics and improve your strategies, sales, and conversions.
Partial transcription of the video
“The evolution of Google Analytics In this lesson we are going to talk specifically of the evolution of Google Analytics, of the moment in which we find ourselves and, above all, what are the main differences between Universal Analytics and Google Analytics 4. This is especially relevant if you are a person who is used to using digital analytics tools like Universal Analytics. It is important that you understand the differences between one tool and another because it represents a quite important paradigm shift. First we are going to do a little history exercise. Earlier we talked about the e...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Google Analytics: Introduction to Data Analysis
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Category
Marketing & Business -
Areas
Digital Marketing, Growth Marketing, Marketing, SEM
Ricardo Tayar López
A course by Ricardo Tayar López
Ricardo Tayar is the CEO and founder of Flat 101, a company specialized in conversion rate optimization (CRO) for digital products and services, underpinned by 200 digital professionals working in the fields of UX/UI, analytics, development, and traffic generation. Ricardo began his career as a UX designer and digital analyst.
He's worked for big-name companies like Inditex, Vodafone, Meliá, Mediaset, MediaMarkt, Desigual, Loewe, Mapfre, Sanitas, ING, Banco Santander, BBVA, Barceló, and more. He also teaches at business schools and universities and gives talks at both a local and international level.
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