Google Analytics: Introduction to Data Analysis

Google Analytics: Introduction to Data Analysis

“We have reached the end of the course! I hope you found it interesting and I want to thank you for choosing to navigate this sea of data together. Before saying goodbye, we are going to review the key phases of the project: the creation of a report from scratch in Google Analytics 4 in which you represent some metrics that you understand are important to have controlled and that are not represented as you would like. Account creation First of all, you will need to create a Google Analytics account. Remember to insert the Google Analytics tracking code to be able to record the traffic data of the web page you have chosen for your project.

Analysis Analyze the data of your website or app taking into account the categories that we saw in Unit 3: the demographic profile of your users, from where they have come to your page and what behavior they have within it. Objectives Define the events that you are going to evaluate after collecting the data. Reporting Create dashboards for easy visualizations and generate custom reports. Now share your final project with all of us by clicking on "Create your project". Remember to share both the final result of your project and the steps that have led you to it. It would be great if you could show me an image of each phase and add a brief explanation about what you have done in each one. Before we say goodbye, I want to invite you to actively participate in the forum, sharing your progress as well as asking questions or giving advice and trying to help the rest of the community. I'm looking forward to seeing your progress! I will try to go through the forum as much as possible, but please be patient because there will be times when I have professional commitments and it will take me a while to respond. See you on the forum! ”

Partial transcription of the video

“Final project Thank you very much for the time that you have invested in this Domestika course. I hope you enjoyed it as much as I have enjoyed making it and above all I hope that it has been tremendously useful to you. Let's remember what you've learned. First of all, you understood what digital analytics is, Where do we come from and where are we going. You have learned how to create a Google Analytics account or how to access third-party Google Analytics accounts. You saw how the reports of the tool are and the type of information they can give you. Therefore, you have already understood...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Google Analytics: Introduction to Data Analysis

• Level: Beginner
• 98% positive reviews (106)
• 6858 students
• 4 units
• 17 lessons (3h 55m)
• 1 download

• Category

  Marketing & Business

• Areas

  Digital Marketing, Growth Marketing, Marketing, SEM