Course summary
- 17 lessons (3h 55m)
- 19 downloads (1 file)
- 11 exercises
- Course final project
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U1: Introduction
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U2: Introduction to digital analytics
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U3: Main reports in Google Analytics
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Audience: who sees my website or app? 1
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Audience: who sees my website or app? 2
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Audience: who sees my website or app? 3
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Acquisition: where are my visitors coming from? 1
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Acquisition: where are my visitors coming from? 2
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Behavior: what do they do on my website or app? 1
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Behavior: what do they do on my website or app? 2
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U4: Objectives, data visualization and decision making
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Final project
Recent projects
Ricardo Tayar López
A course by Ricardo Tayar López
Teacher
Plus
Entrepreneur, Digital Creator, and Author
Ricardo Tayar is the CEO and founder of Flat 101, a company specialized in conversion rate optimization (CRO) for digital products and services, underpinned by 200 digital professionals working in the fields of UX/UI, analytics, development, and traffic generation. Ricardo began his career as a UX designer and digital analyst.
He's worked for big-name companies like Inditex, Vodafone, Meliá, Mediaset, MediaMarkt, Desigual, Loewe, Mapfre, Sanitas, ING, Banco Santander, BBVA, Barceló, and more. He also teaches at business schools and universities and gives talks at both a local and international level.
- 99% positive reviews (109)
- 7,165 students
- 17 lessons (3h 55m)
- 19 additional resources (1 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, Italian, Portuguese
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
