Communication Strategy for Brands
Measuring communication success
A course by Adrian Mediavilla , Strategic planner
Joined January 2021
Joined January 2021
About the video: Measuring communication success
Overview
“In this lesson we are going to understand how to correlate objectives with results and we are going to explore the metrics that are really important.”
In this video lesson Adrian Mediavilla addresses the topic: Measuring communication success, which is part of the Domestika online course: Communication Strategy for Brands. Learn how to combine strategy and creativity to revolutionize the communication of any brand in today's digital environment.
Partial transcription of the video
“Measuring communication success In this lesson we will see how we measure the success of brand communication. Let's go there. The first thing to do is set measurable goals, that is, we have to be clear what figures we want to achieve for our brand. Then, it is essential to measure whether we have achieved these objectives. This is what we call doing a "postmortem." There are three general rules that I want to share with you when it comes to understanding the effectiveness of communication. The first one is that when analyzing the results, it is always more useful to use percentages than abs...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Communication Strategy for Brands
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Category
Marketing & Business -
Areas
Communication, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Mobile Marketing, Social Media
Adrian Mediavilla
A course by Adrian Mediavilla
Adrián Mediavilla is a strategic planner and cofounder of Slap Global, a business accelerator providing creative solutions to marketing strategies. He studied advertising with the aim of improving the coexistence between brands and people, starting out in his career at Publicis Healthcare in Madrid. From there, he went to Publicis Worldwide in Paris, then to Saatchi & Saatchi in London, and returned to work at Sra. Rushmore agency in Madrid, where he is still based.
Some of the brands he has worked with include Toyota, Vodafone, the International Olympic Committee, adidas, Nike, Ballantine's, Ladrón de Manzanas, and MTV.
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- 13 lessons (1h 37m)
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- Audio: Spanish
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- Level: Beginner
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