Communication Strategy for Brands
From strategy to creativity
A course by Adrian Mediavilla , Strategic planner
Joined January 2021
Joined January 2021
About the video: From strategy to creativity
Overview
“The moment has come! Next, we are going to translate strategic thinking into creative ideas that help our brand connect with its audience. ”
In this video lesson Adrian Mediavilla addresses the topic: From strategy to creativity, which is part of the Domestika online course: Communication Strategy for Brands. Learn how to combine strategy and creativity to revolutionize the communication of any brand in today's digital environment.
Partial transcription of the video
“From strategy to creativity In this lesson we will discover how to translate that strategy to creative ideas that help us solve problems and explore the opportunities that our brands may have. Strategy can be anything but predictable because if we follow a predictable strategy, the rest of the competitors will see us coming, they will be able to replicate it and we will all end up in the same place. Our brand and other brands they will be doing exactly the same thing in the same way. The very approach to the problem to be solved may involve the use of creativity. Note that when painting a c...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Communication Strategy for Brands
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Category
Marketing & Business -
Areas
Communication, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Mobile Marketing, Social Media
Adrian Mediavilla
A course by Adrian Mediavilla
Adrián Mediavilla is a strategic planner and cofounder of Slap Global, a business accelerator providing creative solutions to marketing strategies. He studied advertising with the aim of improving the coexistence between brands and people, starting out in his career at Publicis Healthcare in Madrid. From there, he went to Publicis Worldwide in Paris, then to Saatchi & Saatchi in London, and returned to work at Sra. Rushmore agency in Madrid, where he is still based.
Some of the brands he has worked with include Toyota, Vodafone, the International Olympic Committee, adidas, Nike, Ballantine's, Ladrón de Manzanas, and MTV.
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- 791 students
- 13 lessons (1h 37m)
- 16 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
