Communication Strategy for Brands
Libero magazine: our case study
A course by Adrian Mediavilla , Strategic planner
Joined January 2021
Joined January 2021
About the video: Libero magazine: our case study
Overview
“The time has come to talk and learn about our case study: the Líbero magazine.”
In this video lesson Adrian Mediavilla addresses the topic: Libero magazine: our case study, which is part of the Domestika online course: Communication Strategy for Brands. Learn how to combine strategy and creativity to revolutionize the communication of any brand in today's digital environment.
Partial transcription of the video
“Libero magazine: our case study In this lesson we will talk a little more about our case study, which is the magazine "Libero". When thinking about a brand, it's helpful to think about the so-called 4 Cs. 4 C because they come from company, consumer, category and culture. In the case of "Libero", the first C is that of company. "Líbero" is a magazine that was born in 2012 and the objective is to create a means of communication around football having a higher intellectual tone than that of the traditional media, which only talk about sports. "Líbero", through football, wants to talk about po...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Communication Strategy for Brands
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Category
Marketing & Business -
Areas
Communication, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Mobile Marketing, Social Media
Adrian Mediavilla
A course by Adrian Mediavilla
Adrián Mediavilla is a strategic planner and cofounder of Slap Global, a business accelerator providing creative solutions to marketing strategies. He studied advertising with the aim of improving the coexistence between brands and people, starting out in his career at Publicis Healthcare in Madrid. From there, he went to Publicis Worldwide in Paris, then to Saatchi & Saatchi in London, and returned to work at Sra. Rushmore agency in Madrid, where he is still based.
Some of the brands he has worked with include Toyota, Vodafone, the International Olympic Committee, adidas, Nike, Ballantine's, Ladrón de Manzanas, and MTV.
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- Level: Beginner
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