Communication Strategy for Brands
Brand communication: beyond advertising 1
A course by Adrian Mediavilla , Strategic planner
Joined January 2021
Joined January 2021
About the video: Brand communication: beyond advertising 1
Overview
“Now, we will talk about the function of brands and the difference between doing and saying.”
In this video lesson Adrian Mediavilla addresses the topic: Brand communication: beyond advertising 1, which is part of the Domestika online course: Communication Strategy for Brands. Learn how to combine strategy and creativity to revolutionize the communication of any brand in today's digital environment.
Partial transcription of the video
“Brand communication: beyond advertising In this lesson we will talk about brand communication, especially its communication beyond advertising. First when thinking about marketing we have to remember that marketing does not sell anything. I find it more useful to think that marketing does what is to increase the probability that people will buy from you. Marketing is not up here and people are down here, but it is the people who choose one brand or another based on what they think or their needs or preferences. When thinking about creativity, It is useful to remember that marketing is much ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Communication Strategy for Brands
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Category
Marketing & Business -
Areas
Communication, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Mobile Marketing, Social Media
Adrian Mediavilla
A course by Adrian Mediavilla
Adrián Mediavilla is a strategic planner and cofounder of Slap Global, a business accelerator providing creative solutions to marketing strategies. He studied advertising with the aim of improving the coexistence between brands and people, starting out in his career at Publicis Healthcare in Madrid. From there, he went to Publicis Worldwide in Paris, then to Saatchi & Saatchi in London, and returned to work at Sra. Rushmore agency in Madrid, where he is still based.
Some of the brands he has worked with include Toyota, Vodafone, the International Olympic Committee, adidas, Nike, Ballantine's, Ladrón de Manzanas, and MTV.
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- 13 lessons (1h 37m)
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- Audio: Spanish
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- Level: Beginner
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