Communication Strategy for Brands

Creative strategy for brand communication

“Welcome to the "Final Project" section of this course. I hope you liked the classes as much as I liked them. Now, I'm going to show you how to share your final project step by step. First, choose a brand and collect as much information as possible about it.

Then, it places the brand and its competitors in people's minds. Applies the criteria of the 4C analysis. Analyze what factors have contributed to the strengths and weaknesses of the brand. Think and analyze what can be the future and realistic place of your brand. Tell us the details! Now, think about what changes in the marketing section you could make and what is the role of communication. To identify the necessary changes, you can help yourself with the exercise of the 5 whys. Present your communication strategy in a document based on these steps. Finally, be realistic and think about whether you are reaching the desired place and the goals set. Consider the effectiveness of your strategy and possible improvements you could make. Remember to comment on the work of other people who have followed the course, giving advice to improve. I will also try to leave you a feedback, but I ask you for a little patience if it takes me a while to do so. Thank you very much again for choosing my course, I hope it has been useful to you! See you soon!”

Partial transcription of the video

“Final project So far this Domestika course. I hope you have enjoyed, you have learned and have clearer principles of creative brand communication. Before I leave I want to review with you some important ideas of this course. Remember that nobody cares what your brand has to say. That's why our first job It's always about getting people's attention. not go unnoticed. The way to do that is to be helpful or entertaining. Do not forget that creativity applies far beyond advertising. We have multiple moments and opportunities for contact between the brand and the people. Finally, remember that t...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Communication Strategy for Brands

• Level: Beginner
• 78% positive reviews (18)
• 790 students
• 4 units
• 13 lessons (1h 37m)
• 5 downloads

• Category

  Marketing & Business

• Areas

  Communication, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Mobile Marketing, Social Media