Communication Strategy for Brands
Brand communication: beyond advertising 2
A course by Adrian Mediavilla , Strategic planner
Joined January 2021
Joined January 2021
About the video: Brand communication: beyond advertising 2
Overview
“It is time to understand what elements constitute the authenticity and DNA of a brand. In this lesson, we will also see how the relationship between people and advertising works.”
In this video lesson Adrian Mediavilla addresses the topic: Brand communication: beyond advertising 2, which is part of the Domestika online course: Communication Strategy for Brands. Learn how to combine strategy and creativity to revolutionize the communication of any brand in today's digital environment.
Partial transcription of the video
“Brand communication: beyond advertising Nowadays it is very important that the brand feels authentic. The best way to do that is to start with the brand DNA: what is the history of the brand and we will know what its truth is. A first example is that of Audi. Where does Audi come from? Audi originally comes from the union of four different car brands in Germany. In the late seventies, Audi has a problem and is that it is perceived as a brand more or less European, more or less German, but nobody has a clear meaning in their head of what it represents. At that time they call an English agenc...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Communication Strategy for Brands
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Category
Marketing & Business -
Areas
Communication, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Mobile Marketing, Social Media
Adrian Mediavilla
A course by Adrian Mediavilla
Adrián Mediavilla is a strategic planner and cofounder of Slap Global, a business accelerator providing creative solutions to marketing strategies. He studied advertising with the aim of improving the coexistence between brands and people, starting out in his career at Publicis Healthcare in Madrid. From there, he went to Publicis Worldwide in Paris, then to Saatchi & Saatchi in London, and returned to work at Sra. Rushmore agency in Madrid, where he is still based.
Some of the brands he has worked with include Toyota, Vodafone, the International Olympic Committee, adidas, Nike, Ballantine's, Ladrón de Manzanas, and MTV.
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- 13 lessons (1h 37m)
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- Audio: Spanish
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- Level: Beginner
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