Communication Strategy for Brands
The 4 Cs: company, culture, category and consumers
A course by Adrian Mediavilla , Strategic planner
Joined January 2021
Joined January 2021
About the video: The 4 Cs: company, culture, category and consumers
Overview
“In this lesson, I'm going to talk about a really useful analytics tool and explain how to use it.”
In this video lesson Adrian Mediavilla addresses the topic: The 4 Cs: company, culture, category and consumers, which is part of the Domestika online course: Communication Strategy for Brands. Learn how to combine strategy and creativity to revolutionize the communication of any brand in today's digital environment.
Partial transcription of the video
“The 4 Cs: company, culture, category and consumers In this lesson we will talk about the methodology of the four Cs, which is the approach to brands, which will allow us to begin to understand the context in which they move and we will begin to be able to explore what is the potential of that brand to connect with more consumers on more occasions. The first C is for company. Here we must answer questions such as: what is the market dynamics? Is it a market that is growing or decreasing? What is the business objective? What is the marketing plan? What opportunity exists in this category? How...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Communication Strategy for Brands
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Category
Marketing & Business -
Areas
Communication, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Mobile Marketing, Social Media
Adrian Mediavilla
A course by Adrian Mediavilla
Adrián Mediavilla is a strategic planner and cofounder of Slap Global, a business accelerator providing creative solutions to marketing strategies. He studied advertising with the aim of improving the coexistence between brands and people, starting out in his career at Publicis Healthcare in Madrid. From there, he went to Publicis Worldwide in Paris, then to Saatchi & Saatchi in London, and returned to work at Sra. Rushmore agency in Madrid, where he is still based.
Some of the brands he has worked with include Toyota, Vodafone, the International Olympic Committee, adidas, Nike, Ballantine's, Ladrón de Manzanas, and MTV.
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