Communication Strategy for Brands
Tips for working on brand strategy
A course by Adrian Mediavilla , Strategic planner
Joined January 2021
Joined January 2021
About the video: Tips for working on brand strategy
Overview
“To end this unit, I am going to give you some tips to survive working in the wonderful universe of creative brand strategy.”
In this video lesson Adrian Mediavilla addresses the topic: Tips for working on brand strategy, which is part of the Domestika online course: Communication Strategy for Brands. Learn how to combine strategy and creativity to revolutionize the communication of any brand in today's digital environment.
Partial transcription of the video
“Tips for working on brand strategy In this lesson I will share with you some tips if you want to work on brand strategy. The first advice is that you read things that do not interest you, especially things online, which in the end are free. There are many topics that you may not be interested in, but that many other people are interested. Try to be aware of those things and open your mind to interests that are not necessarily your own. The second piece of advice is to buy the paper newspaper on Sundays and read it from page to page, in its entirety. Why? Because what paper offers us is a li...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Communication Strategy for Brands
-
Category
Marketing & Business -
Areas
Communication, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Mobile Marketing, Social Media
Adrian Mediavilla
A course by Adrian Mediavilla
Adrián Mediavilla is a strategic planner and cofounder of Slap Global, a business accelerator providing creative solutions to marketing strategies. He studied advertising with the aim of improving the coexistence between brands and people, starting out in his career at Publicis Healthcare in Madrid. From there, he went to Publicis Worldwide in Paris, then to Saatchi & Saatchi in London, and returned to work at Sra. Rushmore agency in Madrid, where he is still based.
Some of the brands he has worked with include Toyota, Vodafone, the International Olympic Committee, adidas, Nike, Ballantine's, Ladrón de Manzanas, and MTV.
- 78% positive reviews (18)
- 790 students
- 13 lessons (1h 37m)
- 16 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
