Communication Strategy for Brands
What is the problem to be solved?
A course by Adrian Mediavilla , Strategic planner
Joined January 2021
Joined January 2021
About the video: What is the problem to be solved?
Overview
“Before solving a problem it is essential to ask if it really is the right problem. Let's see why it is so important!”
In this video lesson Adrian Mediavilla addresses the topic: What is the problem to be solved?, which is part of the Domestika online course: Communication Strategy for Brands. Learn how to combine strategy and creativity to revolutionize the communication of any brand in today's digital environment.
Partial transcription of the video
“What is the problem to be solved? In this lesson we will understand that the strategy starts from a problem and we will be talking about why you have to spend almost more time on it to think what the problem is than to solve it. You cannot solve anything without being clear about the problem to be solved. Albert Einstein, the famous German physicist, He said that if he had an hour to solve a problem, I would spend 55 minutes thinking about what the problem is that you really have and five to solve it. We are not Albert Einstein, but we will do something similar, which is to really think wha...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Communication Strategy for Brands
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Category
Marketing & Business -
Areas
Communication, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Mobile Marketing, Social Media
Adrian Mediavilla
A course by Adrian Mediavilla
Adrián Mediavilla is a strategic planner and cofounder of Slap Global, a business accelerator providing creative solutions to marketing strategies. He studied advertising with the aim of improving the coexistence between brands and people, starting out in his career at Publicis Healthcare in Madrid. From there, he went to Publicis Worldwide in Paris, then to Saatchi & Saatchi in London, and returned to work at Sra. Rushmore agency in Madrid, where he is still based.
Some of the brands he has worked with include Toyota, Vodafone, the International Olympic Committee, adidas, Nike, Ballantine's, Ladrón de Manzanas, and MTV.
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- 13 lessons (1h 37m)
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- Audio: Spanish
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- Level: Beginner
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