Communication Strategy for Brands
What is the strategy for?
A course by Adrian Mediavilla , Strategic planner
Joined January 2021
Joined January 2021
About the video: What is the strategy for?
Overview
“To finish this unit, we will talk about the principles of strategy, that is, something that can be applied from war on a battlefield to the sale of video game consoles.”
In this video lesson Adrian Mediavilla addresses the topic: What is the strategy for?, which is part of the Domestika online course: Communication Strategy for Brands. Learn how to combine strategy and creativity to revolutionize the communication of any brand in today's digital environment.
Partial transcription of the video
“What is the strategy for? In this lesson we will see what the strategy in general is for and specifically when we apply it to creative processes. Let's start talking about strategy for basketball. In the NBA there is a franchise, the Golden State Warriors, who are in California. In the year 2010 a guy named Peter Guber paid 450 million dollars to become the owner of the franchise. Guber's goal in buying the Golden State It was to win the NBA, to be champion. Guber described something that made him strategize around it. He realized that it was almost as likely hit a two-point shot like hitti...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Communication Strategy for Brands
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Category
Marketing & Business -
Areas
Communication, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Mobile Marketing, Social Media
Adrian Mediavilla
A course by Adrian Mediavilla
Adrián Mediavilla is a strategic planner and cofounder of Slap Global, a business accelerator providing creative solutions to marketing strategies. He studied advertising with the aim of improving the coexistence between brands and people, starting out in his career at Publicis Healthcare in Madrid. From there, he went to Publicis Worldwide in Paris, then to Saatchi & Saatchi in London, and returned to work at Sra. Rushmore agency in Madrid, where he is still based.
Some of the brands he has worked with include Toyota, Vodafone, the International Olympic Committee, adidas, Nike, Ballantine's, Ladrón de Manzanas, and MTV.
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