Communication Strategy for Brands
Who is the brand communication aimed at?
A course by Adrian Mediavilla , Strategic planner
Joined January 2021
Joined January 2021
About the video: Who is the brand communication aimed at?
Overview
“In this lesson we are going to talk about people. We will see how we can create and modify their perceptions through brand communication.”
In this video lesson Adrian Mediavilla addresses the topic: Who is the brand communication aimed at?, which is part of the Domestika online course: Communication Strategy for Brands. Learn how to combine strategy and creativity to revolutionize the communication of any brand in today's digital environment.
Partial transcription of the video
“Who is the brand communication aimed at? In this lesson we will see Who is brand communication aimed at? Let's go there. Once we have studied the 4 C's, The next issue is to understand who we are talking to. First we have to think We speak to more people than we think. The example shows the number of cokes per individual and per year consumed in the UK in 2005. As you can see, the first thing that stands out is that there is 30% of the population that does not buy Coca-Cola. Then we see that around 20% drink only one Coke a year. In contrast, very few drink more than 10 Cokes a year. This t...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Communication Strategy for Brands
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Category
Marketing & Business -
Areas
Communication, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Mobile Marketing, Social Media
Adrian Mediavilla
A course by Adrian Mediavilla
Adrián Mediavilla is a strategic planner and cofounder of Slap Global, a business accelerator providing creative solutions to marketing strategies. He studied advertising with the aim of improving the coexistence between brands and people, starting out in his career at Publicis Healthcare in Madrid. From there, he went to Publicis Worldwide in Paris, then to Saatchi & Saatchi in London, and returned to work at Sra. Rushmore agency in Madrid, where he is still based.
Some of the brands he has worked with include Toyota, Vodafone, the International Olympic Committee, adidas, Nike, Ballantine's, Ladrón de Manzanas, and MTV.
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- 13 lessons (1h 37m)
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