Brand Strategy: User-Centered Creativity
Narrate Strategy for Creativity
A course by Gabriela Sialer , Anthropologist and Marketing Strategist
About the video: Narrate Strategy for Creativity
Overview
“Finally, you are going to organize your strategy elements so that there is a logic that leads you to what the creative team will develop as the visual identity that will characterize the brand, and the landings that the advertising will have. Remember that strategists must be not (only) interesting, but creatively useful. ”
In this video lesson Gabriela Sialer addresses the topic: Narrate Strategy for Creativity, which is part of the Domestika online course: Brand Strategy: User-Centered Creativity. Learn to develop creative strategies based on fieldwork and research about user trends.
Partial transcription of the video
“Narrate strategy for creativity In this lesson you will see how to organize the strategy so that it is transcendental in the creativity of the brand. We have to know that in real life, outside of the ideal world, sometimes our customers will give us insufficient inputs, poor data and there will be no resources for us to generate our own investigation. This will mean that we will have to do, as I like to say colloquially, a stone dinner. But therein lies the true value of us strategists. It is about playing with the cards that are on the table, to be able to connect the dots, because again i...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Strategy: User-Centered Creativity
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Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Creative Consulting, Marketing
Gabriela Sialer
A course by Gabriela Sialer
Gabriela Sialer defines herself as an anthropologist by training and a publicist by reframing. Specializing in market research and advertising planning, in 2018 she founded Adthropologist, a commercial ethnography and brand strategy boutique.
Through Adthropologist, she has worked with leading network and independent creative agencies, as well as brands from different sectors, ranging from real estate to an iconic soft drink, on international collaborations. Since 2021, the agency is also present in Mexico and Peru.
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- 448 students
- 13 lessons (1h 53m)
- 23 additional resources (11 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
