Brand Strategy: User-Centered Creativity

Overview

“With all the findings down, it's just a matter of joining the dots and summarizing, in very few elements, how the brand will be based. You will see that these territories are neither the characteristics of the product/service valued by the users, nor the interests of the users themselves, but rather an amalgamation of both that we must define for ourselves. Cheer up! Having the territories ready is the previous step to knowing the concept of your brand.”

In this video lesson Gabriela Sialer addresses the topic: Brand Territories, which is part of the Domestika online course: Brand Strategy: User-Centered Creativity. Learn to develop creative strategies based on fieldwork and research about user trends.

Partial transcription of the video

“brand territories In this lesson we will learn to identify the territories which our brand will appropriate. Brand territories are an extremely important item to start conceptualizing, once we know who our users are And what are their routes? in a definition these are big brand talking points that transit between your credentials and the users' drivers. Now we will see what credentials are and what drivers are. But first we must bear in mind that mapping territories is an exercise in flexibility between what the brand has, what the brand wants and what the brand is for its users. Never plea...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Strategy: User-Centered Creativity

• Level: Beginner
• 100% positive reviews (10)
• 447 students
• 5 units
• 13 lessons (1h 53m)
• 11 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Branding & Identity, Creative Consulting, Marketing