Brand Strategy: User-Centered Creativity
Netnography
A course by Gabriela Sialer , Anthropologist and Marketing Strategist
About the video: Netnography
Overview
“You will see how to fully capitalize on the digital world as a communication platform and as a space for virtual communities. Exploring this side of users is very relevant to triangulate information and not stick with what they consciously tell you or show you. ”
In this video lesson Gabriela Sialer addresses the topic: Netnography, which is part of the Domestika online course: Brand Strategy: User-Centered Creativity. Learn to develop creative strategies based on fieldwork and research about user trends.
Partial transcription of the video
“netnography In this lesson I will show you a technique that is the ideal complement to understand the digital universe of your user community. Netnography, which takes its name at some point from the World Wide Web and now from social networks, it's not just about of an exploratory navigation in social networks, but rather of an active listening. You can do it with gatekeepers as a complement to a home wonder, or you can do it with a general public without a specific sample, just as a random scan of a community of users. It is a manual social listening at a highly detailed micro level, wher...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Strategy: User-Centered Creativity
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Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Creative Consulting, Marketing
Gabriela Sialer
A course by Gabriela Sialer
Gabriela Sialer defines herself as an anthropologist by training and a publicist by reframing. Specializing in market research and advertising planning, in 2018 she founded Adthropologist, a commercial ethnography and brand strategy boutique.
Through Adthropologist, she has worked with leading network and independent creative agencies, as well as brands from different sectors, ranging from real estate to an iconic soft drink, on international collaborations. Since 2021, the agency is also present in Mexico and Peru.
- 100% positive reviews (10)
- 446 students
- 13 lessons (1h 53m)
- 23 additional resources (11 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
