Brand Strategy: User-Centered Creativity
Home Wonder
A course by Gabriela Sialer , Anthropologist and Marketing Strategist
About the video: Home Wonder
Overview
“The achievement of ethnographers is not to go out into the street, but to enter houses (even remotely). I will show you how to get the research participants to open their home to you and show you the treasures it houses as insights. ”
In this video lesson Gabriela Sialer addresses the topic: Home Wonder, which is part of the Domestika online course: Brand Strategy: User-Centered Creativity. Learn to develop creative strategies based on fieldwork and research about user trends.
Partial transcription of the video
“HomeWonder In this lesson I will teach you an ethnographic research technique that you can apply with your community of users from their own homes. do you remember we talked of three important elements to understand ethnography: mindset, method and product? This lesson and the one that follows will tell you about ethnography as a methodology. Much is said in the world of research that you have to go to the street to find our users. While it is technically true in some areas in research that can be done in the public space, I believe that the greatest achievement of a researcher It is not be...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Strategy: User-Centered Creativity
-
Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Creative Consulting, Marketing
Gabriela Sialer
A course by Gabriela Sialer
Gabriela Sialer defines herself as an anthropologist by training and a publicist by reframing. Specializing in market research and advertising planning, in 2018 she founded Adthropologist, a commercial ethnography and brand strategy boutique.
Through Adthropologist, she has worked with leading network and independent creative agencies, as well as brands from different sectors, ranging from real estate to an iconic soft drink, on international collaborations. Since 2021, the agency is also present in Mexico and Peru.
- 100% positive reviews (10)
- 446 students
- 13 lessons (1h 53m)
- 23 additional resources (11 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
