Brand Strategy: User-Centered Creativity
User Journey
A course by Gabriela Sialer , Anthropologist and Marketing Strategist
About the video: User Journey
Overview
“People evolve their tastes throughout their lives. You can draw a line of discoveries, decisions, routines, drivers, brands present at the moment, etc. Brands can be very surprised at the similarities and differences in the parallel between their evolution and that of their users. In this lesson, you will see the different types of user journeys that will help you in your research.”
In this video lesson Gabriela Sialer addresses the topic: User Journey, which is part of the Domestika online course: Brand Strategy: User-Centered Creativity. Learn to develop creative strategies based on fieldwork and research about user trends.
Partial transcription of the video
“user-journey In this lesson I will show you different types of user journeys or user journeys that will help you design your strategy. The user journey or the journey in the life of a user or user on their own knowledge and experience of a brand is the path that this user or user takes based on behaviors or personal processes about a product or category. It is characterized by developing the relevant moments of that path. Our user journey model will carefully develop each of these moments. What are these moments about? What are these moments? They are very specific moments during the journe...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Strategy: User-Centered Creativity
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Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Creative Consulting, Marketing
Gabriela Sialer
A course by Gabriela Sialer
Gabriela Sialer defines herself as an anthropologist by training and a publicist by reframing. Specializing in market research and advertising planning, in 2018 she founded Adthropologist, a commercial ethnography and brand strategy boutique.
Through Adthropologist, she has worked with leading network and independent creative agencies, as well as brands from different sectors, ranging from real estate to an iconic soft drink, on international collaborations. Since 2021, the agency is also present in Mexico and Peru.
- 100% positive reviews (10)
- 446 students
- 13 lessons (1h 53m)
- 23 additional resources (11 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
