Brand Strategy: User-Centered Creativity
Innovation Diffusion Curve
A course by Gabriela Sialer , Anthropologist and Marketing Strategist
About the video: Innovation Diffusion Curve
Overview
“It is convenient for brands to know when they are adopted by users to know if they are really part of the innovation portfolio or rather a late tenure, without a moral assessment of these stages. ”
In this video lesson Gabriela Sialer addresses the topic: Innovation Diffusion Curve, which is part of the Domestika online course: Brand Strategy: User-Centered Creativity. Learn to develop creative strategies based on fieldwork and research about user trends.
Partial transcription of the video
“Innovation diffusion curve In this lesson you will learn to locate the trends of your user personas on a map, depending on how open they are to changes and innovative brands. This model was created a little before the middle of the 20th century by sociologist Everett Rogers, and the point of having it was to find out how willing people were of the nascent American middle class to purchase new technological items. To date, it is still valid which shows us that you can use it with a lot of flexibility in various projects. In this model you will write down five classifications pending on how w...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Strategy: User-Centered Creativity
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Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Creative Consulting, Marketing
Gabriela Sialer
A course by Gabriela Sialer
Gabriela Sialer defines herself as an anthropologist by training and a publicist by reframing. Specializing in market research and advertising planning, in 2018 she founded Adthropologist, a commercial ethnography and brand strategy boutique.
Through Adthropologist, she has worked with leading network and independent creative agencies, as well as brands from different sectors, ranging from real estate to an iconic soft drink, on international collaborations. Since 2021, the agency is also present in Mexico and Peru.
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- 446 students
- 13 lessons (1h 53m)
- 23 additional resources (11 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
