Brand Strategy: User-Centered Creativity

Brand Strategy: User-Centered Creativity

“You have reached the end of the course, thank you very much for joining me and making this adventure a better experience. I hope that with what you have learned in the course, you now feel ready to start a new challenge. Carry out a brand strategy following the frameworks of the course, starting from user research designed by you! To start your project, I recommend that you choose a category and a brand that you believe in and like a lot, and make your own brief. Take your time to think: what is that problem, or if there is not a problem, that challenge for the evolution of the brand, etc. Of course, if you have a startup or work on a brand, then this is the first one you should believe in and like. Then look at the triangle of identity and select the techniques you need, trying out a tool or inquiry guide. Also, determine your target audience, choose a sample within the possibility of your resources (time, equipment), recruit, and start ethnography. Finally, based on the personality archetypes, land your insights on user personas and user journeys. It continues converging the findings in brand territories until arriving at the brand concept and the brand person. When you have your project finished, do not forget to upload it to the forum to be able to give you feedback. I ask you to be patient, since it may take me a while to respond, but in the meantime you can see the project of the rest of your colleagues and exchange advice and tips with them. Keep in mind that nothing is set in stone and that you can adapt what you have learned here in a way that works for you and your project. There is always a way to adapt and make your work unique! Wish you much success! See you in the forum.”

Partial transcription of the video

“Final project We have reached the end of the course and I hope you enjoyed the content. Now it's your turn to carry out your project and put into practice everything we have learned. Next, I will give you some final recommendations for you to carry out your project successfully. First remember that personality archetypes they are not set in stone. You can give them a free interpretation, but not forced. I even invite you to look for other archetype systems and modify them to various models. Keep in mind that, as in life, there are hybrids. People and brands are not just one thing. I like to...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Strategy: User-Centered Creativity

• Level: Beginner
• 100% positive reviews (10)
• 446 students
• 5 units
• 13 lessons (1h 53m)
• 11 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Branding & Identity, Creative Consulting, Marketing