Brand Strategy: User-Centered Creativity

Overview

“In the same way that you imagined a community of human beings walking through the door and speaking to you as your user profiles, now you will do the same exercise, building on all the previous work, but on your brand. ”

In this video lesson Gabriela Sialer addresses the topic: Brand Persona, which is part of the Domestika online course: Brand Strategy: User-Centered Creativity. Learn to develop creative strategies based on fieldwork and research about user trends.

Partial transcription of the video

“brand person If your brand were a human being, who would it be? You already have all the supplies to discover it. Accompany me. Now we come to the point of humanizing to our brand in its maximum exponent, our brand person. The brand persona is the brand in the same logic as the user persona. If our brand were a human being, who would it be? It is the maximum humanization that we have reached after all the tour we came to see of the different strategic deliverables and of course after an investigation. For our brand person when we want to have a model on which to work, we can use this scheme...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Strategy: User-Centered Creativity

• Level: Beginner
• 100% positive reviews (10)
• 447 students
• 5 units
• 13 lessons (1h 53m)
• 11 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Branding & Identity, Creative Consulting, Marketing