Brand Strategy: User-Centered Creativity

Overview

“By experiencing business ethnography you have already said goodbye to reports and hello to agile frameworks. Now you are going to organize your research elements so that there is a logic that leads to what you will see in the strategy. ”

In this video lesson Gabriela Sialer addresses the topic: Narrate Research for Strategy, which is part of the Domestika online course: Brand Strategy: User-Centered Creativity. Learn to develop creative strategies based on fieldwork and research about user trends.

Partial transcription of the video

“Narrate research for strategy In this lesson you will learn to organize the elements of your research so that they make sense depending on the strategy of your final project. There is no brand strategy without storytelling, without a narrative that connects the dots in an intelligent way, in an attractive way, in a sales way. So now we will start to close the course telling them how to narrate the research for the strategy. First we have to take into account that research can also sell powerful inputs to the creative team. Let us not think that research is a sum of boring chapters, full of ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Strategy: User-Centered Creativity

• Level: Beginner
• 100% positive reviews (10)
• 453 students
• 5 units
• 13 lessons (1h 53m)
• 11 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Branding & Identity, Creative Consulting, Marketing