Brand Strategy: User-Centered Creativity
Influences
A course by Gabriela Sialer , Anthropologist and Marketing Strategist
About the video: Influences
Overview
“In a world saturated with information, it is not always easy for a reference to resonate with us and open our eyes. In this lesson I will tell you which have been mine and how they have helped me to direct my career. ”
In this video lesson Gabriela Sialer addresses the topic: Influences , which is part of the Domestika online course: Brand Strategy: User-Centered Creativity. Learn to develop creative strategies based on fieldwork and research about user trends.
Partial transcription of the video
“influences In an information-saturated society, Having references that really contribute to you is not so simple. This time I will try to tell you what worked for me. Although I do not consider myself self-taught, I am a person who learned 90% of what works for him today. My references revolve around three axes. On the one hand, social and experimental research, given my training and the moment of my life that was happening at that moment. Then market research based on commercial ethnography, where I started my professional works. And finally the advertising strategy that I learned at the t...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Strategy: User-Centered Creativity
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Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Creative Consulting, Marketing
Gabriela Sialer
A course by Gabriela Sialer
Gabriela Sialer defines herself as an anthropologist by training and a publicist by reframing. Specializing in market research and advertising planning, in 2018 she founded Adthropologist, a commercial ethnography and brand strategy boutique.
Through Adthropologist, she has worked with leading network and independent creative agencies, as well as brands from different sectors, ranging from real estate to an iconic soft drink, on international collaborations. Since 2021, the agency is also present in Mexico and Peru.
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- 446 students
- 13 lessons (1h 53m)
- 23 additional resources (11 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
