Brand Strategy: User-Centered Creativity
Design Research
A course by Gabriela Sialer , Anthropologist and Marketing Strategist
About the video: Design Research
Overview
“I will talk to you about the basic notions of anthropology to know what to investigate, with what techniques and with what resources. You will use a system of personality archetypes to begin to visualize the group to be investigated. You will be surprised how much can be done with very little! ”
In this video lesson Gabriela Sialer addresses the topic: Design Research, which is part of the Domestika online course: Brand Strategy: User-Centered Creativity. Learn to develop creative strategies based on fieldwork and research about user trends.
Partial transcription of the video
“design research In this lesson I will show you basic notions of user research. The first thing you have to know is what anthropology is. Unlike other social sciences, It is characterized because it is the study of human beings. through its cultural manifestations at a specific time and space. To explain anthropology to you, I have to explain to you first what culture is and I will do it to you in a very simple way. Imagine there is this skull depicting a realistic human skull and on the other side you have this other skull It is not intended to be a realistic representation, but it goes fur...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Strategy: User-Centered Creativity
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Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Creative Consulting, Marketing
Gabriela Sialer
A course by Gabriela Sialer
Gabriela Sialer defines herself as an anthropologist by training and a publicist by reframing. Specializing in market research and advertising planning, in 2018 she founded Adthropologist, a commercial ethnography and brand strategy boutique.
Through Adthropologist, she has worked with leading network and independent creative agencies, as well as brands from different sectors, ranging from real estate to an iconic soft drink, on international collaborations. Since 2021, the agency is also present in Mexico and Peru.
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- 446 students
- 13 lessons (1h 53m)
- 23 additional resources (11 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
