Brand Strategy: User-Centered Creativity

Overview

“I am going to tell you how I was able to specialize in consumer studies in a traditional research environment, and I will also tell you how I learned to conceptualize and work on brand strategies until I had my own proposal. ”

In this video lesson Gabriela Sialer addresses the topic: Presentation, which is part of the Domestika online course: Brand Strategy: User-Centered Creativity. Learn to develop creative strategies based on fieldwork and research about user trends.

Partial transcription of the video

“Presentation Hello, welcome, welcome, thank you for signing up for my course. I am Gabriela Sialer, an anthropologist by training, warping publicist, Entrepreneur by rebellion and teacher by conviction. I have been working for 11 years to market research and brand strategy and since 2018 I have my own research and strategy boutique, Adthropologist. If you're wondering what it means, "ad" stands for advertising or advisory, followed by my role as an anthropologist. Most of the things that I will teach you here come from my experience working, because anthropology, if not applied, remains an ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Strategy: User-Centered Creativity

• Level: Beginner
• 100% positive reviews (10)
• 457 students
• 5 units
• 13 lessons (1h 53m)
• 11 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Branding & Identity, Creative Consulting, Marketing