Campaigns for E-commerce: Google Shopping and Facebook Ads
Create Product Sets
A course by Mai Molina , Digital Marketing Specialist
About the video: Create Product Sets
Overview
“Next, we will see how to make different groupings of the catalog to show different categories to different Facebook audiences.”
In this video lesson Mai Molina addresses the topic: Create Product Sets, which is part of the Domestika online course: Campaigns for E-commerce: Google Shopping and Facebook Ads . Increase your products’ visibility and sales by creating strategic advertisements and your own online catalogue.
Partial transcription of the video
“Create product sets In this lesson we will create different groupings inside the catalog to be able to segment your ads to different audiences. I teach you how to do it. Exactly the same option that we have made with Google Ads in previous lessons we can do on Facebook. Here you see, in the menu on the left, there is a section called Sets. We click on it and we can create a new set. We make filters, for that we have made categories and we leave the feed as complete as possible, so you don't have to add items manually. Here I am also going to name this grouping as Bicycles. In this dropdown ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Campaigns for E-commerce: Google Shopping and Facebook Ads
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Category
Marketing & Business -
Areas
Digital Marketing, Facebook Marketing, Growth Marketing, Instagram, Instagram Marketing, Marketing, Mobile Marketing, SEM, Social Media
Mai Molina
A course by Mai Molina
Mai Molina began her career in architecture, but is now fully devoted to digital marketing. With over ten years of experience, she has a full understanding of the sector thanks to her work with a range of clients on a wide variety of projects including cross-channel strategies for multiple paid platforms and on-off campaigns for every kind of budget. Her work has also led her to manage investments in multi-channel ad campaigns for major companies like Mango and Inditex.
For the past six years, she has been teaching classes on e-commerce strategies, advertising, and online marketing tools and strategies at different schools specialized in these fields. Mai has also hosted webinars and spoken at well-known industry events including ClinicSEO, UWA, Congreso Web, ENAE, Ecommerce Tour, and eShow.
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