Campaigns for E-commerce: Google Shopping and Facebook Ads

Campaigns for E-commerce: Google Shopping and Facebook Ads

“Now you have everything ready to start, once and for all, your catalog! Put it into practice and test it before making big investments. I hope you had a good time and that everything learned during the course has been useful to you. Next, we are going to review the phases of the final project. When you share your project, share a short text (and if you can, support it with images), with the decisions you are making or the results obtained in each phase: • You must have a catalog or create it. You can do it manually, through a module for your CMS or by asking your programmer. • You must upload your catalog to Google Merchant Center and Facebook Business Manager. If you don't have either one, you will have to create your own. The configuration is very simple, if you have any questions, you can review it in the video lessons of the course. • In Google Ads you will have to link Merchant Center so that your catalog is reflected in the creation of the campaigns. • Remember to also create the different sets of product and audiences within Facebook Packs. • Create the campaigns in both Google Ads and Facebook Ads. Establish and configure the groups that you see most interesting for your business, as we saw in Unit 4. • Launch the campaigns and analyze the results with the metrics as we saw in Unit 5. Now share your final project with the community by clicking on "Create your project". Remember to share both the final conclusions of your project and the steps that have led you to them. It would be great if you supported each step with an image and added a brief explanation about what you have done in each one. So I can give you feedback. I also want to invite you to share your ideas and queries on the forum so that together we can help you with ideas and points of view. Good luck!”

Partial transcription of the video

“Final project Now we do come to the end of this Domestika course, But, before we say goodbye, let's review everything we have seen. We first saw the growth of e-commerce in recent years, I showed you the different types of ads that exist and I explained how to create a quality data feed. Then I showed you how to create a product catalog and we saw the procedure to link it with Google Ads and with the Facebook Business Manager. Later, we create and configure the campaigns on our platforms and we learned how to group products to reach our target audience. Finally, we learned to interpret the ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Campaigns for E-commerce: Google Shopping and Facebook Ads

• Level: Beginner
• 98% positive reviews (103)
• 4855 students
• 5 units
• 14 lessons (2h 22m)
• 2 downloads

• Category

  Marketing & Business

• Areas

  Digital Marketing, Facebook Marketing, Growth Marketing, Instagram, Instagram Marketing, Marketing, Mobile Marketing, SEM, Social Media